About Me

After beginning a career in Digital and Social Media Marketing over seven years ago, I’ve grown to love this exciting and ever-changing industry.



Online Specialist
Bad Shepherd Brewing Co

In order to combat the challenges of the COVID-19 business environment, my role was altered to focus on digital marketing and sales channels. Including the online store (Shopify), social media, and digital advertising.

Marketing Manager
Bad Shepherd Brewing Co
SEP 2019 – APR 2020

A maternity leave contract that involved managing all forms of marketing for the business, including EDMs, social media, print, events, product labels & packaging, and wholesale collatorial.

Social Media Specialist
JAN 2019 – SEP 2019

Contracting as a Social Media Specialist at Kathmandu. Tasks and responsibilities include managing social media channel content, overseeing community management with the customer service team, concepting and managing social media brand activations, managing BAU social ad campaigns, working with agency partners on sales and brand campaigns, and managing social media influencers / content creator relationships.

Social Media Specialist
AUG 2018 – DEC 2018

Contracting as a Social Media Specialist at RACV, specifically brought onboard for building the social media strategy across the business. Including developing paid media, channel, content, and community management processes, documents, and oversight. As well as managing and advising on corporate channels and paid social media.

Digital Marketing & Social Media Consultant
AUG 2017 – AUG 2018

Working with smaller businesses on their digital marketing and promotion. Focusing on Google Adwords, Facebook Advertising, and providing general marketing advice and support.

Social Media Specialist
Vicinity Centres
JUN 2017 – AUG 2017

Provided key Social Media support and consultancy during a restructuring period. This role including reviewing and accessing many of the current processes and programs in use. As well as installing new processes and building stronger internal and external relationships with the Digital team, other internal departments, satellite departments, and external agencies.

Consultant – Project Lead

Online Circle Digital
JAN 2017 – MAY 2017

Due to my previous experience with FMCG clients and crisis management I was recruited to lead a social media risk management project. My role included Strategy, Account Management, Project Management, Copywriting, and Community Management.

Content & Media Planner

Online Circle Digital
FEB 2015 – AUG 2016

An evolution over my previous roles at Online Circle Digital, focusing on planning and strategy for Media Buying and Content Production. Working with each department closely to ensure the best creative and practical results from owned, earned and paid platforms for the client and agency.

During my time at Online Circle Digital I have managed a variety of minor, major, short-term and long-term creative and media projects. Managing media budgets totaling in millions for some of Australia’s biggest brands. As well as working hand-in-hand with the creative team on creative strategy, planning and production.

I’ve worked closely with the following clients on various projects and retainers:

  • Mercedes-Benz AuPac
  • Mondelēz Australia / Kraft Foods Australia
  • Crown Resorts
  • Cadbury Australia
  • BIC
  • Melbourne Storm
  • Australian Paper
  • Target
  • Choice Home Loans
  • Health&

Senior Community Manager

Online Circle Digital
OCT 2012 – FEB 2015

A role with a key focus on media buying across all social media platforms. As well as an expansion on previous responsibilities to include managing a team of Community Managers and larger focus on supporting / advising Account Executives / Managers with tactical and practical strategic ideas and processes.

Social Media Coordinator

Online Circle Digital
JUL 2010 – OCT 2012

Starting from an entry level temporary position I worked hard to become an integral part of the agency. Tasks include managing some of Online Circle Digital’s largest social media communities, conducting industry research, supporting campaign strategy / brainstorming and providing key insight into online community and user behaviour.

Freelance Media Producer

Multiple Media Startups & Organisations
2008 – 2010

As a freelance writer, camera operator, presenter and producer, I worked on many low-budget but interesting TV and internet productions for new media start-up companies and organisations. These included producing, writing and presenting on podcasts, critical review blogs, student productions, public TV productions and live events.


Chisholm Institute
Advanced Diploma In Computer Systems
2004 – 2006

Course contained a wide variety of computer related education focusing on hardware, software, programming and networking. Final Semester incomplete. Completed my Cisco CCNA certificates 1 through 4.

Noble Park Secondary College

VCE Diploma
1998 – 2003

High results in Information Technology, English and Literature classes throughout school period.